The crowded nature of the SaaS market means features alone will not give a product a sustainable competitive edge. To build an effective positioning strategy, companies need to address 4 crucial questions: what the product is, who it's meant for, what it replaces, and why it's a better option than the competition. Answering these questions provides the foundation for a clear and impactful message that differentiates the product, helping it stand out and reach the right audience.